Organisations are complex, made up of both the people that work for the organisation, and the processes, procedures and technology systems that drive their actions.
Knowledge Management (KM) is a multi-disciplinary approach that is practised through activities that support better decision-making. “Decision-making” is used in a broad sense and incorporates:
KM matters because technology change and new generations entering into the workforce have transformed the needs of the modern workplace, but organisational techniques have not kept pace.
Examples of traditional thinking losing relevancy today include:
Organisations that adopt KM use the best available evidence from all scientific and management disciplines to provide a structured and evidence-based approach to organisational decision-making.
Information Management (IM) is a systems management discipline practised by designing, implementing, maintaining and improving systems that capture, create, store, retrieve, and dispose of information.
Information systems can incorporate computer-based, paper-based, and unmediated (person to person) interactions.
Unfortunately, all too often IM falls into a corporate no-man’s land, being seen as too non-technical for IT, and too esoteric to be directly handled by the core business of the organisation.
knowquestion helps organisations to identify appropriate roles and responsibilities for IM tasks, and to ensure that the corporate benefits of well-managed IM are identified internally and realised through structured programs of change.
Integrated marketing communication (IMC) is a strategic approach to provide clarity, consistency, and increased impact of promotional methods across a variety of channels when combined in a comprehensive communications plan.
IMC emphasises the importance of organisational brands and the power of the consumer, particularly on social media, to jointly define the values and personality embodied by that brand.
knowquestion uses a variety of tools to ensure that a holistic approach to change is taken. Most notably, the knowquestion G-CHECKS methodology ensures that an organisation’s goals are contextualised with respect to its objectives, principles, strategies, culture, and team structures.
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